Ye Olde Book Tour... how does it work again?
This post started life as an email to a friend who was getting ready for his first bookstore signing and had some questions. Unfortunately, I had my phone on silent all day for a journalism conference, and I missed it. My apologies to my friend for the laaaaate reply. Then I realized this might be useful to other new authors. His question was about bookstore signings, and how they work. And my answer is an unsatisfying "it depends." • There's the traditional model. For major chain bookstores, and a large number of independents, it's the preferred choice. The bookstore orders copies of your books in advance from Ingram (sometimes Baker & Taylor, but they really like Ingram). They have the books on hand for your signing, and you show up with a pen. The readers buy the book from them. Eventually they pay the distributor and your publisher, and your publisher pays you your regular royalty. This model is the time-tested standard, but it has some problems. If you...